In the landscape industry, an account manager has two jobs: One is to increase retention through service; the other is growth through sales. These two are only possible through customer relationship management (CRM). Both a tool and a business practice, customer relationship [...]
“When an economic downturn or recession hits, there’s a tendency for companies to panic, and to cut back on their sales and marketing. But sales are to a business what gas is to a car: without them, you aren’t going anywhere.”
Last year, Aspire sponsored the 6th Annual Landscape Industry Peer Benchmark Report, prepared by my team at The Herring Group. We covered several key takeaways from the report in my first blog post in this series of two.
Today, we will look at the power of benchmarking to win [...]
As the owner or general manager of a busy landscaping business, you're juggling a range of leadership, administrative, and operational duties. Whether you're directing or consulting on sales strategies, projects, operations, or clerical functions, you only have so much time [...]
Overhead is one of the four most critical financial investments a landscape manager makes to drive revenue and net income. But how do you know what is the right amount of overhead for your business?
In simplest terms, the right amount of overhead for any given level of [...]
Earlier this year, Aspire introduced Pay OnDemand, a unique new benefit designed to help our customers recruit and retain talent in their landscaping organizations. The Aspire Pay OnDemand Program was developed to enable employers like you to provide your hourly employees [...]
Greg Herring, founder and CEO of The Herring Group, and I recently came together in a webinar to present key financial strategies to help businesses rise above the challenges they’re currently facing. These strategies have been used through various economic downturns, [...]
In our recent webinar, “How to Survive the Challenges of COVID-19 on Your Landscaping Business,” veteran industry consultant and co-founder of Aspire Software Kevin Kehoe shared several suggestions based on his experiences during past economic downturns. One recommended [...]
With the emergence of the recent COVID-19 pandemic and the subsequent business shutdowns, some landscape company owners and managers are facing significant, unexpected challenges this year. In fact, many are looking for ways to “tighten their belts” to lessen the impact of [...]
Here's a brief video from Kevin Kehoe, co-founder of Aspire Software and long-time industry consultant, on how you should think about your landscaping business while dealing with the impact of COVID-19.